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1 |
Preparation & monitoring of marketing budgets which comprise of Marketing, Rebates & Incentives, Sales Promotion (Trade, Institution), Advertising & Visibility |
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2 |
Conceptualizing communication campaigns & messages for brand promotion and enhanced mass visibility by different mediums |
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3 |
Liaising with creative agencies, media & vendors for promotion & marketing needs basis requirement |
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4 |
Creating buzz and Pull for brand. Conducting various activities consistently for consumers / end users - ATL / BTL / Media |
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5 |
Conducting market visits to understand & study the market placement, competition study, consumer/retailer perceptions, regional media habits, distribution issues, linked proposal performance, VPO, etc. |
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6 |
Managing Loyalty Programs; Conducting Events & Meets; Introduce new initiatives; Managing Social Media handles; on regular basis |
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7 |
Periodically studying & analysing the sales data – brand wise + segment wise + region wise + monthly/quarterly and studying it YOY vis-à-vis sales |
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8 |
Periodically contribute for: Content for in-house newsletter, preparing presentations, literature, brochures, along with POSMs working towards counter visibility |
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9 |
Maintain all the information, analyse, and generate periodic MIS reports for taking appropriate decisions. |
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10 |
Manage the brand team and align with sales team as support function, delivering desired output for improved results for better price positioning |
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11 |
Organizing Tours for National & International destinations; Procurement & Distribution of Gifts/Scheme items for the network on basis of respective performance |
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12 |
Conduct brand positioning studies & marketing program effectiveness research at periodic intervals across different segments of the market and initiate actions, as appropriate, for enhancing the brand value |